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Allison Borden
GRAPHIC DESIGN | VIDEO | MARKETING | SOCIAL MEDIA
POPSUGAR
Influencer Campaign: Siren x Mermaid Museum
Disney collaborated with POPSUGAR to promote their new show at the time "Siren". POPSUGAR came up with the Mermaid Museum experience and I led the influencer portion. I casted top tier influencers (like Nastia Liukin and Brandi Cyrus) to attend the opening to promote the museum and show with social postings. The Mermaid Museum became so popular there was a high demand to extend the dates of the experience, also giving more promotion to the show.


Editorial
While influencer programs were my main focus, I wrote Disney related articles for fun for the editorial team, contributing to increasing site content. Click the images to read them. Articles were published under my former name "Allison Chan".
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