Allison Borden
GRAPHIC DESIGN | VIDEO | MARKETING | SOCIAL MEDIA
Hello!
My name is Allison and I'm a digital marketing specialist based in London. I specialise in designing native and paid ads, creating videos for socials, executing influencer campaigns, and currently dabbling in UI/UX Design.
Here are the companies I've worked for
Take a peek at some of my work
Paid Ads
Static
Tasked with creating a large variety of Facebook and Pinterest ads driving traffic to lifestyle articles and worked closely with the performance marketing team to adjust and produce more as needed. Used approved images to work with and followed the brand style guide closely.
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Tools Used: Canva + Photoshop
Original Video and Photography
To help with the company’s Amazon Affiliate goals, I was asked to create original content with products sent to me. I staged, photographed, filmed and edited the ads to be used on Pinterest.
Tools Used: Canva, Photoshop + Adobe Premiere
Snapchat Video
Created timely and eye catching video ads for the Snapchat platform to drive traffic to company websites. Worked closely with a Snapchat representative to develop templates with high swipe up rates.
Recognition: Achieved over 10% swipe-up rates (compared to the 5% average) which was recognised internally by Snapchat and showcased as a successful example to other publishers.
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Tools Used: Canva, Photoshop + Adobe Premiere
Social Media Growth
Tik Tok Video
Company goal was to grow a TikTok channel called @GreatParentingHacks. Worked alongside a team of copy editors and large scale TikTok influencer to produce helpful and viral parenting hacks videos. My duties were to film myself, edit in both Premiere and within TikTok, and post on a consistent schedule.
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*Disclaimer: I am not a mother...but can serve mother if needed.
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Tools Used: Canva, TikTok+ Adobe Premiere
Brand Awareness
Viral Content
Company goal was to create more brand awareness for Topix. Created shareable graphics based on timely trends that entice people to find something out about themselves which made them more inclined to engage and share their results, prompting others to do the same. This one in particular went viral.
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Tools Used: Canva
Influencer Marketing
Campaigns
Worked on executing and managing multi-channel brand campaigns with a range of influencers. Focused on beauty, moms, food, lifestyle and fashion campaigns.
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My favourite campaign was when Disney collaborated with POPSUGAR to promote their new show at the time "Siren". POPSUGAR came up with the Mermaid Museum experience. I casted top tier influencers (like Nastia Liukin and Brandi Cyrus) to attend the opening to promote the museum and show with social postings.
Community
Created community among the influencer network by sending out bi-weekly newsletters, managing a subscription box ambassador program and initiating meet-ups with creators.
Personal Projects
UI/UX Learning
In 2024, I completed an extensive course through Google for their UX Design Professional Certificate! I enjoy continually learning about and designing for the user experience. This is a florist app I created with Figma! You can view more details and casestudy I completed here.
Graphic Design
I love drawing on Procreate in my free time! My favorite challenge was designing everything for my wedding (I had a Disney Fairytale Wedding!) It helped me learn more about designing for physical assets! You can view more of my personal designs here.
Video Editing
I love filming and editing for both short and long form content! You can view more of my videos here.
Want to see more? Head over to my portfolio!